Threads vs Twitter

Everybody knows the social media platforms Instagram and Twitter. For most people, everybody
that knows these apps also know their owners Mark Zuckerberg (Instagram) and Elon Musk
(Twitter). Recently, a new app developed by the Instagram team has been brought to light, called
Threads, which functions exactly like Twitter, but obviously with its own differences to avoid
copyright. The reason for its creation is due to the “fall of Twitter”, as Elon Musk has made
many huge changes to Twitter since he purchased it including restrictions on certain things (e.g
the Tweet View Limit) and additions of widely unwanted or controversial features such as the
ability to purchase verification marks. From the purchase of Twitter until now, Twitter has lost
66% of its value, meaning Twitter has gone from being worth $44 billion to $15 billion. Many
people say that Twitter was “ruined” because of Elon, causing hate and controversy surrounding
him. This negative change in Twitter heavily impacted its users, especially the users that use
Twitter for business or growth. With the decline of active users on Twitter, digital advertising,
digital marketing, and even things like TikTok advertising and Facebook advertising on the
Twitter platform is much more challenging. Users required an alternative for this dwindling app,
and that’s where Threads comes in.

Threads was developed as an alternative for Twitter, gaining immense attention and popularity in
the media, in fact, 100 million Threads users joined the app in less than a week of its release, and
there isn’t even any CTV advertisements or infomercials to advertise this app, the only
advertisements that exists for Threads is by users encouraging other users to join it or from
notifications and features about Threads on the Instagram app. Because of the rising number of
users on this app, there is an extremely large potential for business such as new forms of social
media marketing or video advertising. Since this Twitter-like app was founded by Mark
Zuckerberg, it has brought Elon’s attention, which sparked tension between the two social media
leaders. Elon called out Zuckerberg for his new app and threw shade at him, saying vile things
like “Zuck is a cuck” and even filing a lawsuit against Meta for “poaching ex-Twitter employees
to create the ‘copycat’ app.” Zuckerberg is aware of this as well, and even agreed to participate
in a cage fight proposed by Elon.

The Threads app grows more and more popular by the day, and so does the tension between Elon
and Zuckerberg. The competition between these two big leaders is certainly something the media
is unable to ignore.