Preparing for TikTok’s U.S.-Only App: What Marketers Need to Know
TikTok will split into the U.S.-only app soon. Marketers must act now to keep ad plans on track and
protect your ROI. Avalanche Creative Services can help you stay ready and make smart moves when the
new app goes live.

Data and privacy shifts
Oracle may take over U.S. user data. That will change how you target and track ads. Your current tools
might stop working or get new limits. Start backing up data strategies now. Export audience lists. Save
campaign reports. Plan for new rules on pixel tracking and lookalike audiences.

Ad formats and budgets
A split app means new ad options and price checks. Some formats you use today might disappear. New
auction rules could raise costs. Test early. Run small campaigns on each new format. Watch CPM and
CPC rates. Move budgets fast to the ads that drive the best ROI. Keep a close eye on drtv spots if you use
them for direct calls to action. Make sure those spots link to a working landing page or form.

Creative that fits
Short clips still win, but style must match what users post. Think native. Blend ads into feeds with subtle
branding. Use AR filters and user-made clips for more views. Native-style ads get more clicks than loud,
out‐of‐place spots. On TikTok, your ad needs to feel like it belongs.

Testing and tracking
Keep tests small and fast. Try new ad types for one week, check results, then tweak. Track key numbers:
view rate, click rate, conversion rate, cost per lead and, most of all, ROI. Use UTM tags on links so you
know which ad drove each sale. Store data where you can access it quickly when rules change.

Risk mitigation
Don’t bet on one platform. If the U.S. rollout stalls or user growth slows, have backup plans. Build
short‐form ads for YouTube Shorts and Instagram Reels. Keep your DRTV and OTT efforts alive. A split
TikTok won’t stop video from ruling ads. It only means you need more than one channel.

Why work with Avalanche Creative Services
We help brands adapt fast. We map out ad plans that flex when platforms shift. Our team tests new
formats on day one. We set up tracking that survives data rule changes. And we tune creative so it feels
right, drives clicks and boosts ROI. If you need a partner to steer through the TikTok split, we’re ready to
help.

The split is coming. Get your data in order, test new ads now, and build a plan that covers all channels.
That’s how you keep costs down and ROI up when TikTok turns U.S.-only.