Today in Direct Response, there was an article that said “U.S. interactive advertising revenue hit an all-time high in 2013 of $42.8 billion, surpassing broadcast television advertising revenues ($40.1 billion) for the first time ever, says the Interactive Advertising Bureau (IAB).” Wow! That’s unbelievable. So what does that mean for direct to consumer marketers? Maybe they should think about not only WHAT their message is, but WHERE is it going to be seen. If more people are seeing ads online, how strong is your internet marketing program? Have you explored the various channels available to you via digital direct response? The fact is that only a small fraction your website visitors will make a purchase upon their first visit and many will never return. What are you doing to create ongoing communication with your prospects to increase your conversions? Email? Retargeting? If you’re not taking advantage of the opportunities available to you, you’re missing a great deal of opportunity. Learn more about how Avalanche Creative can help you capitalize on the many opportunities available especially when combining traditional DRTV
with a customized digital marketing solution for your business.