Importance of Omni Channel Marketing for DRTV products
The pandemic and its economic impact have entirely changed the way businesses is done. With many consumers and working professionals working remotely and spending so much time online, it’s clear how important digital channels are becoming and how critical it is for marketers to reach consumers where the eyeballs are.
For DRTV, Direct-Response, Infomercial, and Direct-to-Consumer Marketers, this change proves just as meaningful. It is vital to be mindful of what happens within each platform and utilize as many channels as possible. By using omnichannel marketing and tracking ads, you can successfully create high-converting campaigns, and all can work with the halo effect of reinforcing ads seen on other platforms.
DRTV can bring you excellent results when used as part of an omnichannel strategy and can be among the highest converting platform.
Creating Ads on Google or Bing that build on your DRTV ads can yield great results and help conversion rates. Facebook, Instagram and TikTok can yield extremely high results as well, especially when geo targeted. Both lead generation and product specific ads can work well on these platforms.
When considering DRTV, be sure to maximize your results by having all digital tactics in place.