How does the infomercial in Washington impact DRTV? The infomercial pitchmen in Washington who have been posturing for the past several months, not with upsells and shipping, but with our very financial health, have lost the trust of a large percentage of the American public. I wonder if the public now trusts infomercials more than Washington. I would venture to say yes. However, with consumer confidence at an all time low, and spending down, how are we going to get consumers to buy DRTV products? The answer is simple. Offer value. Offer products and services that save people time, save them money, solve every day problems. Doctor visits are down. Offer non medical alternatives to conditions people suffer from. Home prices are down. Offer ways to make the home more appealing and adding value to the home on limited resources. Professional services are down. Offer people empowering ways to help make their own decisions about important aspects of their lives. Let’s win the public by offering them things that will help them feel smarter, more attractive, healthier, more fit, more financially savvy, etc. Let’s create powerful advertising that can win them over by showing them another way to help solve problems. Let’s be better pitchmen than the fools in Washington who have lost our confidence and let’s offer up great products and services that people can believe in.