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135 W 29th St
New York, NY 10001
212.206.9335
Direct Response Advertising & Infomercial Production

DR Advertising & Infomercial Production

Dove Ad Racist?

From Huffington Post: “Now making the internet rounds: a new, supposed Dove ad called out for connoting an underlying bias. (Editor’s note: Dove hasn’t taken responsibility for the promotion, although commenters on various sites recount seeing it in magazines.)

Via Copyranter, comes the image for the brand’s VisibleCare body wash, showing three women — one black, one possibly Latina and one blonde — standing in front of “before” and “after” images. Copyranter’s takeaway: “Dove body wash turns Black Women into Latino Women into White Women.” Jezebel refers to it as “unintentionally(?) racist,”adding, “Bye-bye black skin, hello white skin! (Scrub hard!)””