Digital Video Is Now a Must Have

One of the hottest topics in business right now is using digital video as a way to educate and advertise.

In a mobile-mad world, people are watching more video than ever before, using smartphones to watch and share videos about everything, learning more about brands, and what they have to offer. Think about these stats from ImpactBND:

* 70% of consumers have shared a brand’s video.

* 52% of consumers claim that watching product videos makes them more confident and guides their online purchasing decisions.

* 72% of businesses believe video content has improved their conversion rates.
In today’s climate, it is more effective to make personalized and interactive content a more immersive and engaging experience for the consumer. People are looking for brands to connect with them in new ways, which is why video has become such a popular medium.

Video also has a more emotional impact with consumers and thus can create more impulse to take an action.

Avalanche has shifted its focus to not just create video for tv, but also for digital and social media. Do you feel that your business has incorporated video more in the past few years? If not, what is standing in your way?