Ava Seavey, founder and CEO of Top DRTV and digital shop, Avalanche Creative Services Inc, will be moderating a panel for the DMCNY (Direct Marketing Club of New York) at the Fashion Institute of Technology in New York City. The focus will be on the latest in lead generation approaches, and feature marketing pros Deborah Holland (Executive Vice President, Publishers Clearing House Inc.), Dany Sfeir (Chief Marketing Officer, Dormeo Octaspring), and media executive Vic Golio (Executive Vice President, Chief Media). There will be two other lead generation panels at this event. Avalanche Creative Services, Inc., does not do traditional “yell & sell” direct response, but focuses on creative, branded direct response television and digital production. Avalanche has created and executed hundreds of DRTV and web campaigns in the health & wellness, beauty, house and home, pet care, and financial categories and has generated over a billion dollars in sales.