Advertising on TikTok

TikTok has become one of the biggest social media platforms in recent years, with no sign of its popularity declining anytime soon. Using different social media platforms to advertise is an effective way of adapting to modern culture, since people today consume so many different media types. It is essential to understand the specific platform you’re using in order to create the most effective ad campaign. TikTok is unique to other platforms, so advertising on the app requires special attention to the way that it’s used.

Understanding the Platform’s Structure

Ads will need to be short videos (15-60 seconds), including engaging audio elements. The app thrives off trending hashtags, sounds, and challenges. It is less formal than other platforms like Instagram, so users are used to seeing relatively unpolished content. Creating too polished and ‘fake’ ads that do not convey authenticity will likely not be well received.

Consider Using Popular Users on TikTok to Promote Products/ Services 

Some people have found fame on TikTok and cultivated a large following on the platform. There are popular creators in many different genres, from vegan cooking to special effects makeup. It would be helpful to either feature these people or create content referencing them because TikTok users recognize these people as being influential on TikTok specifically. 

Consider Using Trends and Sounds that are Specific to TikTok 

In addition to creators, there are specific trends and audios (called sounds) that are distinctly popular on TikTok and not on other platforms. It would be helpful to tap into these trends/ challenges/ popular audios to catch the audience’s attention and create something similar to the content they are already seeing and enjoying.