Ste 302, 135 W 29th St, New York, NY 10001 | 212.206.9335
Suite 302
135 W 29th St
New York, NY 10001
212.206.9335
Direct Response Advertising & Infomercial Production

DR Advertising & Infomercial Production

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Brand Response Advertising

Avalanche doesn’t do traditional “yell and sell” infomercial advertising.  For the past 25 years, our team has been perfecting our own brand response advertising, with a focus on strategic, creative executions that cut through the clutter to generate maximum leads and sales, while protecting brand image.  Avalanche has produced hundreds of commercials and infomercials in the health & wellness, beauty, fitness, home improvement, pet care, financial services, and telecom categories and has generated over a billion dollars in both English and Spanish languages. In addition to television, Avalanche also produces digital, print and radio creative.

  • Over A Billion Dollars In Revenue Generated
  • Strategic Vision
  • World Class Creative
  • Cutting Edge Technology
  • Positive ROI
Montage

ROI

Over one billion dollars in revenue generated.

Experience

Over 100 years of collective experience.

Vision

Yesterday’s experience with today’s analytics.

Technology

State of the art tech for today’s paradigms.

Creative

Thriving in one of the worlds most creative epicenters.
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Annual US sales driven via direct marketing campaigns in all channels
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%
Of people intend to purchase after only one ad exposure.
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Average ROI for $1 spent on direct marketing.

Team

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Ava Seavey - Queen Bee

Ava Seavey, founder and President of Avalanche, is known as one of the most dynamic and energetic marketing executives in ROI advertising. Known for her innovative out-of-the-box thinking, Ava has spent the last two decades as a marketing and production executive working with clients to help them realize their dreams. Fluid in all media and unafraid to embrace controversy and risk in order to achieve excellence for her clients, Ava brings fresh solutions to every problem, which often leads to dramatic prosperity for her clients.

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Deanna Brigandi - Creative Coordinator

Deanna is passionate about branding and has an eye for design. She holds a degree in Integrated Advertising and Corporate Communications from James Madison University and brings an upbeat, creative attitude to the Avalanche team. As a digital native, Deanna is cultured in social media and technology. She manages Avalanche’s social media platforms, and creates copy and design for digital and television accounts.

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Michelle Sturner - Producer

Michelle brings over 18 years of hands on line producing skills to television spots. Her calm under pressure, keen eye and problem solving abilities ensure smooth productions every time. The two productions she is most proud of are her adorable boys, Jaden & Jordan, not yet old enough to work on set.

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Malene Mattisson- Creative Associate

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Nicole Pare – VP Operations

Nicole is celebrating 10 years at Avalanche. She oversees all operations which include accounting, casting and testimonial recruiting, post production and office functions, insuring that all departments are running smoothly and efficiently. Nicole has tremendous impact on the daily office environment, not only with her work ethic, but also her bright personality, sharp wit and upbeat energy. Not only does she run the Avalanche team efficiently, but she is also a runner herself and recently ran her first full marathon in San Diego!

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Noah Schoer - Account Coordinator

Noah has an almost obsessive passion for all things media. He holds a degree in Digital Media Programming and Management from SUNY New Paltz, and offers his unique view and creative thinking to the ever changing, exciting, advertising world. Through his work at Back Roads Entertainment, the TAI Group, and WQXR, he has developed a keen eye for what “pops” and knows how to reach a large audience. Noah manages the day-to-day accounts for both digital and television.

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Neil Brownlee - Creative Director / Sr. Copywriter

Neil has created famous campaigns for major clients in virtually every product and service category. MTV, Reebok, Jiffy Lube, USA Today, Harrah’s Casino, Honda, ESPN, to name a few. His background includes 20 years at Lois Advertising, one of America’s most successful ad agencies as a Creative Director and writer. Neil is an award-winning expert at motivating, interesting, involving and results-provoking advertising. He has worked at Avalanche for the past ten years.

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Victor Marotta- Creative Associate

Services / Work

DRTV

Direct Response Television

Direct Response Television can be attributed to generating over 1.7 trillion dollars in the US sales alone during the 2014 year.

RADIO

RADIO DR

Direct Response Radio enables you to engage with your prospects in a targeted manner with the help of advanced research and avatar development.

MULTICULTURAL TARGETING

MULTICULTURAL TARGETING

We provide data driven targeted advertising specifically designed to engage, acquire and build long term relationships with your desired audience.

PRINT

PRINT

From strategic development to final production and delivery, we've been providing world class direct response print advertising for over a decade.

DIGITAL & SOCIAL/CONTENT MARKETING

DIGITAL & SOCIAL/CONTENT MARKETING

Avalanche Creative Services provides performance-based marketers digital and social media campaign solutions that are specifically tailored to your needs.

RESEARCH/STRATEGY/CAMPAIGN MANAGEMENT

RESEARCH/STRATEGY/CAMPAIGN MANAGEMENT

In addition to creative and production management, we offer campaign management to guide you through financial modeling, media planning, media execution, fulfillment, telemarketing, customer service and more.

Industries

AUTOMOTIVE
BEAUTY
BUSINESS TO BUSINESS
COINS & COLLECTIBLES
ELECTRONICS

FITNESS
FINANCIAL
FOOD/BEVERAGES
HEALTH & WELLNESS
HOSPITALITY/TOURISM

HOSPITALS/MEDICAL
HOUSE & HOME
LEGAL SERVICES
MEDIA/ENTERTAINMENT
MOBILE CONTENT

PET CARE
PUBLIC SERVICE
RETAIL/APPAREL
TECHNOLOGY
TELECOMS

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Clients

Apparel/Retail
Auctions.com
Arby’s
Brothers Delis
Burlington Coat Factory
Crunch Fitness
Circuit City Electronics
GreatChandeliers.com
Lucille Roberts Health Clubs
New York Sports Clubs
No Excuses Jeans
OnGuard Kids
Pharmhouse
Popular Club Plan
Reebok
Spectrum Home Furnishings
Tourneau
Vitamin Shoppe

 

Automotive
AAA Mid-Atlantic
Honda
Jiffy Lube
Maaco Corp.
Meineke Discount Mufflers
NY/NJ Port of Authority
Sierra Antifreeze

 

Beauty/Fitness
Advanced Lipo Dissolve Centers
Alberto Culver
Avacor
Bedder Abs
Biolash
Black Opal
Body Wonders
Bosley

Bosom Buddy
Delicate Drops
Dermasee of Norway
Dermitage Eye Care
DHC Skincare
Empress Hair Care Re-Gro
Estee Lauder
Everelle
Fluidity Fitness
Gray Away
Hair Club
Instant Thigh Lift
John Casablancas Modeling & Career Centers
L’Oreal
Lusters Hair Products
Moni Poni
Night Skin

NordicTrack
Nulastin
Paukman BioAge Clinic

Paula Dorf Cosmetics
Projuva Skincare
Pure Gold Collagen
Revlon
Rogaine for Women
Scunci
Seeds of Beauty
SLEEK Med Spas
Swing N Shape
The Bra Wizard
Wrinkle Magic
Y Lift

 

Business to Business
Actmedia
AFL-CIO
Chep Pallet Systems
Combustion Engineering
Gannett Corporation
Gemini Consulting
Grumman Corporation
HepaLife Technologies
Home.Work.People
IDT Telecom
ImageDirect
JumpCut Media
Metromedia Paging
Minolta Copiers
My Accountant Services
North American Bus
Pointstaff
Purolator Courier
World Financial Center

 

Coins & Collectibles
Franklin Mint
Lang & Wise
Littleton Coins
Mystic Stamp

 

Financial/Insurance
CashInTime
Credit Heaven
Doral Bank
Dreyfus Funds
Everbank
Fidelity Investing
GHI Insurance
Hennion & Walsh
International Securities Exchange
Kemper Insurance
Life Back
National Discount Brokers
Options Industry Council
Oxford Insurance
Rush Card
Secure Horizons
Toronto Dominion Bank

 

Food/Beverages
Codorniu Champagne
Eight O’Clock Coffee
Food and Wines from France
Lite Bites
NutriSystem
Ovaltine
Pepsi/Mug Root Beer
RightSize Smoothies
Ripenow Tomatoes
San Giorgio Pasta

Health & Wellness
24 Hour Thermogenics
AbCuts
Ageless Male
AloeCure
Apatrim
Appress
Arthroleve
ArthroPure
Avacor
Bee2gether
BioAstin
BrainFizz
Brazillian Basics Boomer Berry
Calabsorb
Calmax
Calmestra
Chromax 1000
Comfort Medical

CUUR
Cylapril
Dan-E
DEX-L10
DEX-C20
Dr.Hyson’s Headache Remedy
Dr. Tabor’s Slim & Beautiful Diet
DZ10
Eat Whatever
Eboost
Enhanced Male
Estrinol
FemMed
FemRemedy
Focus Factor
Foot Medix
Fucothin
Fullbar
GeneME
Hoodia Pro-57
Healthy Control
Icelandic Fourmula
Iceland Health Advanced Memory Formula
Iceland Health Appetite Control Formula
Iceland Health Immunity Plus
Iceland Health Joint Relief Formula
Iceland Health Mood Enhancement Formula
Iceland Health Omega-3
It’s Quitting Time
Juvenon
Konsyl Senna Prompt
LipigesicM
Lipodrops
Lucidal
MemoProve
Myomed
Nanoxyn Alpha

Nature’s Choice
Nasal Guard Allergy Block
Next Gen Health Solutions

Omega-XL
OPC Factor
OutBack
Perfect Weight America
Pitbull Energy Bar
Prevagen
ProZmax
Promind Plus
Prosleep
Prostect
Prosvent
Protexid
Red Fortera
Relaxium
Restine
Scandinavian Clinical Nutrition
Serenacil
Shake Away
Sleep Remedy
Slimquick
Smoke Remedy
Splash Tabs
Stress Center
SuperBeta Prostate
Super Prostate Formula
Super Detox Formula
Testora
The Kerry Gaynor Method
Thermo Heat
Thin Pill
T-Release
Ultimate Fat Burner
Ultimate Flora Probiotic
Ultimate HGH
U-Touch
Virmax
Voots
Vydox
Waterworks
Xellex
Zenstral
ZQuiet

 

Hospitals/Medical
American University of Antigua Gartner Group
Atlantis Health Care
Bosley

Cine-Med
Coloplast
Comfort Medical

Integra-Med
InTune Hearing Aids
McGallen Medical Center
Medical Connect 1
NanoHealth USA

Nassau University Medical
NJ Healthcare
UMDNJ

 

Hospitality/Tourism
Andiamo Italy Tourism
Cyprus Tourism
DER German Railways
Forte Hotels
Grand Banks Yachts Hilton Hotels
Harrah’s Casino
Inter-Continental Hotels
Italy Tourism
Jamaica Tourism
NJ State Tourism
NY State Tourism
Portugal Tourism
Third Home
Trump Castle Casino

House & Home
ADT
Andersen Windows
Atlantic Energy
BathFitter
Butler’s Edge Mops
Caloric
CAP Energy Group
First Point Energy
Flex Strong
Garage Sale Gold
Gleener Ultimate Fuzz Remover
GreatChandeliers.com
Hoover Vacuums
Key Ventures
OZONELite
Petro Energy
QVC Quick N Easy Curtain Rod Brackets
Qwik-Clean Brush
Slomin’s Security Systems
Spectrum Home Furnishings
Stonewave
Sure Fit
ThirdParent
Tupperware

 

Legal Services
Hanly Conroy
Kramer & Dunleavy
Trolman, Glaser & Lichtman

 

Public Service
American Cancer Society
Art Education for the Blind
Baking Memories 4 Kids
Brooklyn Tabernacle

National Mental Health Awareness Campaign
National Alliance to End Homelessness
One More Smith Animal Sanctuary
Ovarian Cancer National Alliance
Planned Parenthood
Partnership for a Drug Free America
Renew America

 

Media/Entertainment
AceCity.tv
American Royal Arts
CNN
Comcast
Consumer Reports
ESPN
Fortune Magazine
In Style Magazine
Inc. Magazine
Kozmo.Com
MH-18 Magazine
MTV
Music Choice
National Enquirer
New York Post
People Magazine
Prevention Magazine
Primestar
Rhino Records “2000 Year Old Man”
Ringling Bros. & Barnum & Bailey Circus
Sci-Fi Channel
Southern Living Magazine
Star Ledger
Star Rock
Teen People Magazine
TIME
Time Life Music “Body & Soul”
Time Life Video “History of Rock & Roll”
Time Life Video “The Firm”
Time Warner Music “New Country Collection”
Time Warner Sports
USA TODAY
WABC-TV
WCBS-TV

 

Mobile Content
Cash2Text
Comedy Central
Dada Mobile
Playphone
Rated Phone
RingtoneRipper.com
VH1

 

Pet Care
ASPCA Pet Health Insurance
Bil-Jac Dog Food
Bright Buddy Leash
Dr. Dunn’s Pet Odor Eliminator
Flea Zapper
GlycoFlex
Hartz
Novartis Animal Health
Paws Off
PetRX.com
SureFit Pet Covers

 

Technology/Electronics
Data General
Circuit City
Data General
Eureka Broadband
Face2Face Systems
Greentree Software
Governbook.com

IBM
Minolta
Minolta Info. Systems
Samsung
Wiked Lasers

 

Telecoms
AT&T
Basic Talk
Bell Atlantic
IDT
Southwestern Bell
Sprint
Verizon
Vongage

Case Studies

direct response advertising agency nycWhat began with one ambitious entrepreneur working from his home has turned into a hugely successful nutriceutical business with the help of the breakthrough ideas and execution by infomercial production company Avalanche Creative Services. By presenting Iceland Health Omega-3 in an infomercial true-life situation, sales jumped dramatically. This success brought about 6 additional extensions of the Iceland Health brand. In 2006, with the help of Avalanche, Iceland Health sold over 26 million dollars of fish oil. After these successes, Iceland Health was purchased by publicly-traded Nutrition 21. Iceland Health products are successfully selling through direct response channels as well as in over 21,000 retail locations nationwide.

marketing-directThis telecom company had a major problem – it was a billion-dollar corporation with about a nickel’s worth of awareness, even though its product advantages were staggering. Starting with the creation and execution of a B-to-B TV commercial that touted the price and service of IDT long distance, Avalanche won additional responsibilities including collateral and direct mail as well as TV for the US general and Latino markets. Steadily IDT became more widely known in new consumer sectors for long distance service. Most importantly, the calls from consumers and businesses increased impressively.

direct-marketing-servicesW eek after week a new weight loss product appears and claims to be a “revolutionary breakthrough.”  So how can the clutter and boredom be broken when an actual breakthrough does come along? When Avalanche was approached to present a new weight loss product called Cylapril, we looked for a real USP rather than a contrived difference.

A malfunctioning adrenal system is a major cause of weight gain and over 80% of Americans suffer from it – without even knowing it.  By introducing people who want to lose weight to the concept of “adrenal fatigue” and positioning Cylapril – a proprietary formulation developed by the Adrenal Fatigue Institute – as the solution to “adrenal fatigue”, Avalanche developed, created and produced a comprehensive and scientifically intriguing infomercial to tell the story.

From the day the infomercial aired the response from people who want to lose weight has been amazing. Today the Cylapril show is in the Top 25 of all U.S. infomercials. Avalanche has recently produced a Spanish DRTV advertising version of Cylapril. They also just edited two minute, one minute, and five minute versions. Cylapril is now being introduced into retail. And Avalanche has achieved yet another “breakthrough.”

direct response advertising company nycThis specialty retailer of hair re-growth products directed to African-American women was nervous about taking their message to television. Why? They were skeptical that advertising to such a small niche market would actually work. Infomercial Production Company Avalanche Creative Services created a DRTV advertising commercial with attitude targeted to their customers. After one television airing, they received responses in the thousands. Today, Re-Gro is being successfully marketed on television while additionally driving sales at retail.