Brand Response Advertising
- Over A Billion Dollars In Revenue Generated
- Strategic Vision
- World Class Creative
- Cutting Edge Technology
- Positive ROI
ROI
Experience
Vision
Technology
Creative
Team
Ava Seavey - Queen Bee
Ava Seavey, founder and President of Avalanche, is known as one of the most dynamic and energetic marketing executives in ROI advertising. Known for her innovative out-of-the-box thinking, Ava has spent the last two decades as a marketing and production executive working with clients to help them realize their dreams. Fluid in all media and unafraid to embrace controversy and risk in order to achieve excellence for her clients, Ava brings fresh solutions to every problem, which often leads to dramatic prosperity for her clients.
Michelle Sturner - Producer
Michelle brings over 18 years of hands on line producing skills to television spots. Her calm under pressure, keen eye and problem solving abilities ensure smooth productions every time. The two productions she is most proud of are her adorable boys, Jaden & Jordan, not yet old enough to work on set.
Neil Brownlee - Creative Director / Sr. Copywriter
Neil has created famous campaigns for major clients in virtually every product and service category. MTV, Reebok, Jiffy Lube, USA Today, Harrah’s Casino, Honda, ESPN, to name a few. His background includes 20 years at Lois Advertising, one of America’s most successful ad agencies as a Creative Director and writer. Neil is an award-winning expert at motivating, interesting, involving and results-provoking advertising. He has worked at Avalanche for the past ten years.
Ariel Smith- Creative Associate
Nicole Pare – VP Operations
Nicole is celebrating 10 years at Avalanche. She oversees all operations which include accounting, casting and testimonial recruiting, post production and office functions, insuring that all departments are running smoothly and efficiently. Nicole has tremendous impact on the daily office environment, not only with her work ethic, but also her bright personality, sharp wit and upbeat energy. Not only does she run the Avalanche team efficiently, but she is also a runner herself and recently ran her first full marathon in San Diego!
Noah Schoer - Account Coordinator
Noah has an almost obsessive passion for all things media. He holds a degree in Digital Media Programming and Management from SUNY New Paltz, and offers his unique view and creative thinking to the ever changing, exciting, advertising world. Through his work at Back Roads Entertainment, the TAI Group, and WQXR, he has developed a keen eye for what “pops” and knows how to reach a large audience. Noah manages the day-to-day accounts for both digital and television.
Noah Gomez- Creative Associate
Services / Work
Industries
Clients
Case Studies
What began with one ambitious entrepreneur working from his home has turned into a hugely successful nutriceutical business with the help of the breakthrough ideas and execution by infomercial production company Avalanche Creative Services. By presenting Iceland Health Omega-3 in an infomercial true-life situation, sales jumped dramatically. This success brought about 6 additional extensions of the Iceland Health brand. In 2006, with the help of Avalanche, Iceland Health sold over 26 million dollars of fish oil. After these successes, Iceland Health was purchased by publicly-traded Nutrition 21. Iceland Health products are successfully selling through direct response channels as well as in over 21,000 retail locations nationwide.
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This telecom company had a major problem – it was a billion-dollar corporation with about a nickel’s worth of awareness, even though its product advantages were staggering. Starting with the creation and execution of a B-to-B TV commercial that touted the price and service of IDT long distance, Avalanche won additional responsibilities including collateral and direct mail as well as TV for the US general and Latino markets. Steadily IDT became more widely known in new consumer sectors for long distance service. Most importantly, the calls from consumers and businesses increased impressively.
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W eek after week a new weight loss product appears and claims to be a “revolutionary breakthrough.” So how can the clutter and boredom be broken when an actual breakthrough does come along? When Avalanche was approached to present a new weight loss product called Cylapril, we looked for a real USP rather than a contrived difference.
A malfunctioning adrenal system is a major cause of weight gain and over 80% of Americans suffer from it – without even knowing it. By introducing people who want to lose weight to the concept of “adrenal fatigue” and positioning Cylapril – a proprietary formulation developed by the Adrenal Fatigue Institute – as the solution to “adrenal fatigue”, Avalanche developed, created and produced a comprehensive and scientifically intriguing infomercial to tell the story.
From the day the infomercial aired the response from people who want to lose weight has been amazing. Today the Cylapril show is in the Top 25 of all U.S. infomercials. Avalanche has recently produced a Spanish DRTV advertising version of Cylapril. They also just edited two minute, one minute, and five minute versions. Cylapril is now being introduced into retail. And Avalanche has achieved yet another “breakthrough.”
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This specialty retailer of hair re-growth products directed to African-American women was nervous about taking their message to television. Why? They were skeptical that advertising to such a small niche market would actually work. Infomercial Production Company Avalanche Creative Services created a DRTV advertising commercial with attitude targeted to their customers. After one television airing, they received responses in the thousands. Today, Re-Gro is being successfully marketed on television while additionally driving sales at retail.
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