TV Sizzle Reel

TikTok Reel

Brand Response Advertising

Avalanche doesn't do traditional "yell and sell” infomercial advertising. For the past 25 years, our team has been perfecting our own brand response advertising, with a focus on strategic, creative executions that cut through the clutter to generate maximum leads and sales, while protecting brand image. Avalanche has produced hundreds of commercials and infomercials in the health & wellness, beauty, fitness, home improvement, pet care, financial services, and telecom categories and has generated over a billion dollars in both English and Spanish languages. In addition to television, Avalanche also produces digital, print and radio creative.

Annual US sales driven via direct marketing campaigns in all channels
Of people intend to purchase after only one ad exposure.
Average ROI for $1 spent on direct marketing.



Queen Bee

Ava Seavey, founder and President of Avalanche, is known as one of the most dynamic and energetic marketing executives in ROI advertising. Known for her innovative out-of-the-box thinking, Ava has spent the last two decades as a marketing and production executive working with clients to help them realize their dreams. Fluid in all media and unafraid to embrace controversy and risk in order to achieve excellence for her clients, Ava brings fresh solutions to every problem, which often leads to dramatic prosperity for her clients.

Ava Seavey


VP Operations

Nicole is celebrating 18 years at Avalanche. She oversees all operations which include accounting, casting and testimonial recruiting, post production and production, insuring that all departments are running smoothly and efficiently. Nicole has tremendous impact on the daily operations, not only with her work ethic, but also her bright personality, sharp wit and upbeat energy. Not only does she run the Avalanche team efficiently, but she is also a runner herself and recently ran her first full marathon in San Diego! She is the proud mother of Layla, a rescue dog.

Nicole Pare Ein



Michelle brings over 18 years of hands on line producing skills to television spots. Her calm under pressure, keen eye and problem solving abilities ensure smooth productions every time. The two productions she is most proud of are her adorable boys, Jaden & Jordan, not yet old enough to work on set.

Michelle Sturner



Angel Nieves is an editor, motion graphics artist and 3D animator with many years of experience, having worked at top advertising agencies as well as on high-rated TV shows that include Pawn Stars, Say Yes to the Dress and 90 Day Fiancé. Angel is also an award-winning filmmaker, having completed several short films and two feature-length films.

Angel Nieves


Creative Manager

Siobhan has been at Avalanche for the past two years, working on client business for both television and digital. She has a degree in marketing and has worked in the past in marketing for companies including Prestige Jaguar Land Rover. She enjoys all aspects of both the creative and campaign management process and is involved in production, post production, and interfacing with media, telemarketing and other vendors.

Siobhan Nicholson


Creative Director / Sr. Copywriter

Neil has created famous campaigns for major clients in virtually every product and service category. MTV, Reebok, Jiffy Lube, USA Today, Harrah’s Casino, Honda, ESPN, to name a few. His background includes 20 years at Lois Advertising, one of America’s most successful ad agencies as a Creative Director and writer. Neil is an award-winning expert at motivating, interesting, involving and results-provoking advertising. He has worked at Avalanche for the past ten years.

Neil Brownlee



Chiranjivi's interest is in computer tech. He was born in Nepal. His hobbies are video games and producing music. He has a passion for making music, but he wants to leave it as a hobby on the side for now. He has a great general knowledge in many tech fields including a wide variety of software and apps. He is able to adapt to new environments and experiences quickly, such as this internship itself, since he' s never done anything like this before, but he's handling it with fun and experience!


Services / Work


Direct Response Television

Direct Response Television can be attributed to generating over 1.7 trillion dollars in US sales.



Direct Response Radio enables you to engage with your prospects in a targeted manner with the help of advanced research and avatar development.



We provide data driven targeted advertising specifically designed to engage, acquire and build long term relationships with your desired audience.



From strategic development to final production and delivery, we've been providing world class direct response print advertising for over a decade.



Avalanche Creative Services provides performance-based marketers digital and social media campaign solutions that are specifically tailored to your needs.



In addition to creative and production management, we offer campaign management to guide you through financial modeling, media planning, media execution, fulfillment, telemarketing, customer service and more.

Industries / Clients