Ste 302, 135 W 29th St, New York, NY 10001 | 212.206.9335
Suite 302
135 W 29th St
New York, NY 10001
212.206.9335
Direct Response Advertising & Infomercial Production

DR Advertising & Infomercial Production

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About

Avalanche doesn’t do traditional “yell and sell” infomercial advertising.  For the past 25 years, our team has been perfecting our own brand direct television advertising, with a focus on strategic, creative executions that cut through the clutter to generate maximum leads and sales, while protecting brand image.  Avalanche has produced hundreds of commercials and infomercials in the health & wellness, beauty, fitness, home improvement, pet care, financial services, and telecom categories and has generated over a billion dollars in both English and Spanish languages. In addition to television, Avalanche also produces digital, print and radio creative.

  • Over A Billion Dollars In Revenue Generated
  • Strategic Vision
  • World Class Creative
  • Cutting Edge Technology
  • Positive ROI

ROI

Over one billion dollars in revenue generated.

Experience

Over 100 years of collective experience.

Vision

Yesterday’s experience fused with today’s analytics.

Technology

State of the art tech for today’s demanding paradigms.

Creative

Thriving in one of the worlds most creative epicenters.
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Annual US sales driven via direct marketing campaigns in all channels
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%
Of people intend to purchase after only one ad exposure.
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Average ROI for $1 spent on direct marketing.

Team

Ava Seavey - Queen Bee

Ava Seavey, founder and President of Avalanche, is known as one of the most dynamic and energetic marketing executives in ROI advertising. Known for her innovative out-of-the-box thinking, Ava has spent the last two decades as a marketing and production executive working with clients to help them realize their dreams. Fluid in all media and unafraid to embrace controversy and risk in order to achieve excellence for her clients, Ava brings fresh solutions to every problem, which often leads to dramatic prosperity for her clients.

Kelsea Seavey - Account Manager / Post Producer

Kelsea has a strong background in business, social media, and marketing, and is an expert in the latest trends in music, television, film, and pop culture. With her hard work ethic and strong energy, and incredible attention to detail, she not only manages the day-to-day client schedules and communication, but also contributes to the creative process. Kelsea has worked at Avalanche for the past two years.

Geno Tulchin - Chief Technology Officer / Senior Editor

Gene has edited hundreds of Brand TV commercials. In addition to winning best editor for a national entertainment special for a series starring Stephen King, Gene has worked on American Masters specials for PBS, specials for NBC, CBS, ESPN, and music videos for everyone from Stevie Wonder to Velvet Revolver, and the Black Eyed Peas, among others. Gene’s creative mastery is complimented by his technical expertise in the latest hardware and software available for high definition editing.

Michelle Sturner - Producer

Michelle brings over 18 years of hands-on line producing skills to television spots. Her calm under pressure, keen eye and problem solving abilities ensure smooth productions every time. The two productions she is most proud of are her adorable boys, Jaden & Jordan, not yet old enough to work on-set.

Nicole Pare - Office Manager

If there were one title we could give Nicole it would be “wearer-of-many-hats”. Whether she is wearing the Testimonial Recruiter, Office Manager, Client Services, Casting Coordinator, Associate Producer or Court Jester’s Hat, Nicole has a tremendous impact on the daily operations. If we are in pre production, production or post production, Nicole schedules, files, organizes and coordiantes it all while also managing the Avalanche office. Her efficient work ethic, bright personality, sharp wit, and tremendous ability make her an important asset to the Avalanche team.

Neil Brownlee - Creative Director / Sr. Copywriter

Neil has created famous campaigns for major clients in virtually every product and service category. MTV, Reebok, Jiffy Lube, USA Today, Harrah’s Casino, Honda, ESPN, to name a few. His background includes 20 years at Lois Advertising, one of America’s most successful ad agencies as a Creative Director and writer. Neil is an award-winning expert at motivating, interesting, involving and results-provoking advertising. He has worked at Avalanche for the past ten years.

Mike Huss - Director / DP

Michael Huss is an award winning Director and Cinematographer. He has shot hundreds of commercials for national and regional clients all over the world. His body of work also includes documentaries, innovative web series, and television. Michael is equally comfortable shooting large, complex celebrity projects as well as small, budget sensitive ones. His low-key style creates an easy and friendly environment on the set. Michael is also a technical innovator, staying abreast of the most advanced developments in filming and sought out as both a teacher (most recently ran a lighting workshop in Dubai), and a consultant to film equipment manufacturer, Sachtler.

Jon Simon - Digital Strategy

Jon is a digital junkie with a passion for helping clients increase their visibility, engagement, acquisition and conversions, while protecting their reputation. From coding and digital architecture to seo, social marketing, mobile marketing, and paid traffic generation, Jon’s holistic approach is based on a foundation of market research and data analysis combined with a highly creative and visually stimulating style. Having experience in numerous business niches, Jon contributes vast strategic insights, technical problem solves, as well as realistic, affordable solutions to any digital project, large or small.

Services / Work

DRTV

Direct Response Television

Direct Response Television can be attributed to generating over 1.7 trillion dollars in the US sales alone during the 2014 year.

RADIO

RADIO DR

Direct Response Radio enables you to engage with your prospects in a targeted manner with the help of advanced research and avatar development.

MULTICULTURAL TARGETING

MULTICULTURAL TARGETING

We provide data driven targeted advertising specifically designed to engage, acquire and build long term relationships with your desired audience.

PRINT

PRINT

From strategic development to final production and delivery, we've been providing world class direct response print advertising for over a decade.

DIGITAL DR

DIGITAL DR

Digital DR provides the ability to capture targeted traffic at the precise moment when your desired prospects are searching for exactly what you offer.

SOCIAL DR

SOCIAL DR

Social DR allows you to capitalize on the vast power of social media utilizing unique strategies and tactics to capture your targeted audience.

Industries

AUTOMOTIVE
BEAUTY
BUSINESS TO BUSINESS
COINS & COLLECTIBLES
ELECTRONICS

FITNESS
FINANCIAL
FOOD/BEVERAGES
HEALTH & WELLNESS
HOSPITALITY/TOURISM

HOSPITALS/MEDICAL
HOUSE & HOME
LEGAL SERVICES
MEDIA/ENTERTAINMENT
MOBILE CONTENT

PET CARE
PUBLIC SERVICE
RETAIL/APPAREL
TECHNOLOGY
TELECOMS

infomercial-production-company-nyc

Clients

Apparel/Retail
Auctions.com
Arby’s
Brothers Delis
Burlington Coat Factory
Crunch Fitness
Circuit City Electronics
GreatChandeliers.com
Lucille Roberts Health Clubs
New York Sports Clubs
No Excuses Jeans
OnGuard Kids
Pharmhouse
Popular Club Plan
Reebok
Spectrum Home Furnishings
Tourneau
Vitamin Shoppe

 

Automotive
AAA Mid-Atlantic
Honda
Jiffy Lube
Maaco Corp.
Meineke Discount Mufflers
NY/NJ Port of Authority
Sierra Antifreeze

 

Beauty/Fitness
Advanced Lipo Dissolve Centers
Alberto Culver
Avacor
Bedder Abs
Biolash
Black Opal
Body Wonders
Bosom Buddy
Delicate Drops
Dermasee of Norway
Dermitage Eye Care
DHC Skincare
Empress Hair Care Re-Gro
Estee Lauder
Everelle
Fluidity Fitness
Gray Away
Instant Thigh Lift
John Casablancas Modeling & Career Centers
L’Oreal
Lusters Hair Products
Moni Poni
NordicTrack
Paula Dorf Cosmetics
Projuva Skincare
Revlon
Rogaine for Women
Scunci
SLEEK Med Spas
The Bra Wizard
Wrinkle Magic
Y Lift

 

Business to Business
Actmedia
AFL-CIO
Chep Pallet Systems
Combustion Engineering
Gannett Corporation
Gemini Consulting
Grumman Corporation
HepaLife Technologies
Home.Work.People
IDT Telecom
ImageDirect
JumpCut Media
Metromedia Paging
Minolta Copiers
My Accountant Services
North American Bus
Pointstaff
Purolator Courier
World Financial Center

 

Coins & Collectibles
Franklin Mint
Lang & Wise
Littleton Coins
Mystic Stamp

 

Financial/Insurance
CashInTime
Credit Heaven
Doral Bank
Dreyfus Funds
Everbank
Fidelity Investing
GHI Insurance
Hennion & Walsh
International Securities Exchange
Kemper Insurance
Life Back
National Discount Brokers
Options Industry Council
Oxford Insurance
Secure Horizons
Toronto Dominion Bank

 

Food/Beverages
Codorniu Champagne
Eight O’Clock Coffee
Food and Wines from France
Lite Bites
NutriSystem
Ovaltine
Pepsi/Mug Root Beer
RightSize Smoothies
Ripenow Tomatoes
San Giorgio Pasta

Health & Wellness
24 Hour Thermogenics
AbCuts
Ageless Male
AloeCure
Apatrim
Appress
Arthroleve
ArthroPure
Avacor
Bee2gether
BioAstin
BrainFizz
Brazillian Basics Boomer Berry
Calabsorb
Calmax
Calmestra
Chromax 1000
CUUR
Cylapril
Dan-E
DEX-L10
DEX-C20
Dr.Hyson’s Headache Remedy
Dr. Tabor’s Slim & Beautiful Diet
Eboost
Enhanced Male
Estrinol
FemMed
Focus Factor
Foot Medix
Fucothin
Fullbar
GeneME
Hoodia Pro-57,
Iceland Health Advanced Memory Formula
Iceland Health Appetite Control Formula
Iceland Health Immunity Plus
Iceland Health Joint Relief Formula
Iceland Health Mood Enhancement Formula
Iceland Health Omega-3
It’s Quitting Time
Juvenon
Konsyl Senna Prompt
LipigesicM
Lucidal
MemoProve
Myomed
Nature’s Choice
Nasal Guard Allergy Block
Night Skin
Omega-XL
OPC Factor
Perfect Weight America
Pitbull Energy Bar
Prevagen
Promind Plus
Prosleep
Prostect
Prosvent
Protexid
Relaxium
Restine
Scandinavian Clinical Nutrition
Serenacil
Shake Away
Slimquick
Smoke Remedy
Splash Tabs
SuperBeta Prostate
Super Prostate Formula
Super Detox Formula
Testora
Ultimate Fat Burner
Ultimate Flora Probiotic
Ultimate HGH
U-Touch
Virmax
Voots
Waterworks
Xellex
Zenstral
ZQuiet

 

Hospitals/Medical
American University of Antigua Gartner Group
Atlantis Health Care
Cine-Med
Integra-Med
InTune Hearing Aids
McGallen Medical Center
Medical Connect 1
Nassau University Medical
NJ Healthcare
UMDNJ

 

Hospitality/Tourism
Andiamo Italy Tourism
Cyprus Tourism
DER German Railways
Forte Hotels
Grand Banks Yachts Hilton Hotels
Harrah’s Casino
Inter-Continental Hotels
Italy Tourism
Jamaica Tourism
NJ State Tourism
NY State Tourism
Portugal Tourism
Trump Castle Casino

House & Home
ADT
Andersen Windows
Atlantic Energy
BathFitter
Butler’s Edge Mops
Caloric
CAP Energy Group
First Point Energy
Garage Sale Gold
Gleener Ultimate Fuzz Remover
GreatChandeliers.com
Hoover Vacuums
Key Ventures
OZONELite
Petro Energy
QVC Quick N Easy Curtain Rod Brackets
Qwik-Clean Brush
Slomin’s Security Systems
Spectrum Home Furnishings
Stonewave
Sure Fit
Tupperware

 

Legal Services
Hanly Conroy
Kramer & Dunleavy
Trolman, Glaser & Lichtman

 

Public Service
American Cancer Society
Art Education for the Blind
National Mental Health Awareness Campaign
National Alliance to End Homelessness
One More Smith Animal Sanctuary
Ovarian Cancer National Alliance
Planned Parenthood
Partnership for a Drug Free America
Renew America

 

Media/Entertainment
AceCity.tv
American Royal Arts
CNN
Comcast
Consumer Reports
ESPN
Fortune Magazine
In Style Magazine
Inc. Magazine
Kozmo.Com
MH-18 Magazine
MTV
Music Choice
National Enquirer
New York Post
People Magazine
Prevention Magazine
Primestar
Rhino Records “2000 Year Old Man”
Ringling Bros. & Barnum & Bailey Circus
Sci-Fi Channel
Southern Living Magazine
Star Ledger
Star Rock
Teen People Magazine
TIME
Time Life Music “Body & Soul”
Time Life Video “History of Rock & Roll”
Time Life Video “The Firm”
Time Warner Music “New Country Collection”
Time Warner Sports
USA TODAY
WABC-TV
WCBS-TV

 

Mobile Content
Cash2Text
Comedy Central
Dada Mobile
Playphone
Rated Phone
RingtoneRipper.com
VH1

 

Pet Care
Hartz
ASPCA Pet Health Insurance
Bil-Jac Dog Food
Dr. Dunn’s Pet Odor Eliminator
Flea Zapper
Novartis Animal Health
Paws Off
PetRX.com
SureFit Pet Covers

 

Technology/Electronics
Data General
Circuit City
Data General
Eureka Broadband
Face2Face Systems
Greentree Software
IBM
Minolta
Minolta Info. Systems
Samsung
Wiked Lasers

 

Telecoms
AT&T
Bell Atlantic
IDT
Southwestern Bell
Sprint
Verizon

Case Studies

direct-marketing-servicesWeek after week a new weight loss product appears and claims to be a “revolutionary breakthrough.”  So how can the clutter and boredom be broken when an actual breakthrough does come along? When Avalanche was approached to present a new weight loss product called Cylapril, we looked for a real USP rather than a contrived difference.

A malfunctioning adrenal system is a major cause of weight gain and over 80% of Americans suffer from it – without even knowing it.  By introducing people who want to lose weight to the concept of “adrenal fatigue” and positioning Cylapril – a proprietary formulation developed by the Adrenal Fatigue Institute – as the solution to “adrenal fatigue”, Avalanche developed, created and produced a comprehensive and scientifically intriguing infomercial to tell the story.

From the day the infomercial aired the response from people who want to lose weight has been amazing. Today the Cylapril show is in the Top 25 of all U.S. infomercials. Avalanche has recently produced a Spanish DRTV advertising version of Cylapril. They also just edited two minute, one minute, and five minute versions. Cylapril is now being introduced into retail. And Avalanche has achieved yet another “breakthrough.”

direct response advertising agency nycWhat began with one ambitious entrepreneur working from his home has turned into a hugely successful nutriceutical business with the help of the breakthrough ideas and execution by infomercial production company Avalanche Creative Services. By presenting Iceland Health Omega-3 in an infomercial true-life situation, sales jumped dramatically. This success brought about 6 additional extensions of the Iceland Health brand. In 2006, with the help of Avalanche, Iceland Health sold over 26 million dollars of fish oil. After these successes, Iceland Health was purchased by publicly-traded Nutrition 21. Iceland Health products are successfully selling through direct response channels as well as in over 21,000 retail locations nationwide.

direct response advertising company nycThis specialty retailer of hair re-growth products directed to African-American women was nervous about taking their message to television. Why? They were skeptical that advertising to such a small niche market would actually work. Infomercial Production Company Avalanche Creative Services created a DRTV advertising commercial with attitude targeted to their customers. After one television airing, they received responses in the thousands. Today, Re-Gro is being successfully marketed on television while additionally driving sales at retail.

direct response mediaHow do you introduce yet another anti-wrinkle formula to American woman? What can one possibly say that will make a product stand out from the crowded collagen pack that has heard it all? Projuva had testimonials. But they didn’t have a sales-provoking idea. Then they spoke to infomercial production company Avalanche Creative Services. By utilizing a former supermodel who is now in her mid-forties, Avalanche created a memorable line that encapsulated the concept, “Aging skin is a thing of the past.” This supermodel showed that she still has the looks and the moves and the appeal to women as shown by the response and Projuva sales.

nyc direct response agencyPain. Arthritis pain. Millions upon millions of people suffer from it and ache to have something that can actually relieve the pain safely and without a prescription. Arthroleve was created to be that safe, natural and effective relief. Dramatizing relief with a memorable approach is something that scores have tried but Avalanche has succeeded in doing. To create a visual metaphor for flexibility, Avalanche hired a dance hall, recruited an award winning tango dancing couple who were in the target demographic, and let them strut their stuff. Bending, twisting, twirling, these dervishes illustrated unforgettably the benefits of Arthroleve. As the calls poured in the product flew out the door and the dance classes swelled!

direct salesTackling difficult and hot issues doesn’t make Avalanche flinch. Child abduction for example. Avalanche was faced with how to market a unique child safety system that consisted of a watch that gave off a shrill alarm the the child could activate if danger arose. Avalanche immediately determined that fear could not be the focus of the marketing effort. “Smart kids are safe kids” became the operating phrase. Educate children and parents about the benefits of the OnGuard system and purchasing rationale would be established. A two minute DRTV advertising spot was created. In order to dramatize the point a renowned child safety expert was recruited to explain the OnGuard system to parents while children were mesmerized by the product’s cool factor. As part of the marketing effort, Avalanche also produced a seperate safety DVD that was given away with the product. The OnGuard system is now sold at Toys R Us and other national retailers.

nyc informercial producerWhen you’re a brand that has been around for over 130 years, you might not think that you need to constantly remind people of what you’re all about. You don’t unless your product changes every single year. When RBB&B asked Avalanche to create the DRTV advertising for the 131st edition of their circus, we responded by telling them that our job is to sell tickets.In other words, “Put butts in the seats.” Our first effort succeeded beyond their expectations so when the next year’s edition came out, Avalanche went back to the sawdust and greasepaint and did it again.

marketing-directThis telecom company had a major problem – it was a billion-dollar corporation with about a nickel’s worth of awareness, even though its product advantages were staggering. Starting with the creation and execution of a B-to-B TV commercial that touted the price and service of IDT long distance, Avalanche won additional responsibilities including collateral and direct mail as well as TV for the US general and Latino markets. Steadily IDT became more widely known in new consumer sectors for long distance service. Most importantly, the calls from consumers and businesses increased impressively.

dr-tvThis national auto body painting chain had become famous for one phrase that has lasted over a quarter-century, “Uh oh, better get Maaco.” Even though the leader in its category, staying at the top requires a constant infusion of refreshing, creative and pertinent advertising ideas. Additionally Maaco desired to expand beyond their existing clientele as well as introduce new products and services. We recruited a famous auto-person from the movies and utilized his glib and humorous persona to drive home the message that Maaco is the #1 place to go for body repair and auto painting. We also prepared a separate series of commercials for the Latino market using a celebrated Spanish soap opera star. To top off everything we also did commercials with a leading animal trainer who is an expert on “scratches.” Needless to say, Maaco is still the category leader and enjoying an increase in both their standard services and new offerings.

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